Who are your clients?

Publisher Analytics presented by ThoughtIn

Stay in front of your competition by understanding who is reading you

Google's latest algorithm is based on written content only. However, in the age of "everything should be free on the Internet" mentality, AdBlock installation, publications that aim for filler articles to land on the first pages, how can publishers stay relevant by delivering good content and be listed first in searches?

By riding the wave—generating user-centric content.

Content is king, Data is queen. "Anything published without data is just noise."

How can you attract the oversaturated user? How can you stand out from the competition?

By letting Publisher Analytics help you.

What does Publisher Analytics?

Developed by ThoughtIn, Publisher Analytics is a service that brings all your fragmented data in one place. You can integrate it with:

Google Analytics
Data Studio
Any other 3rd party platform
Your CRM
Social Media statistics

Moreover, the service uses machine learning
for micro-segmentation. We tell you more about your users in terms of:

Age group
Gender
Geographical region
Used browser
Used platform
Possibility to customize

Plus, through the hyper-personalization, we can translate entered data from one device to another.

Benefits of integrating Publishing Analytics in your platform:

All of your data will be stored in one place
Creating user engagement score based on each individual
Knowledge about the most-performing category
Knowledge about who reads your content, how long they stay, their behavior on the platform
Knowledge of your content distribution and location
Knowledge of the referral
Complying data with all the channels you use
Secure, legitimate data stored in your cloud
Possibility of attracting advertisers
Opportunity to see who your loyal users are
Details about those who read your content, what they do on your platform and their retention rate
Details about referrals
Data aggregation from all the used channels

Why you need data

You will be capable of delivering high quality and read content
Create hyper-targeted advertising content
You will stay above your competition

Data is the new fuel. The future is nothing without data.